Create a demo request funnel that scores leads in real-time based on company size, role, and use case — routing high-score leads directly to AE calendars and low-score leads to a nurture flow.
The client loses 30% of demo requests because they go to the wrong rep or fall through the cracks. You'll build a Surface funnel with conditional logic that scores leads 1–100 based on 5 qualification questions, routes 70+ scores to a Calendly link, and triggers a HubSpot workflow for scores below 70.
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